Case Study: MTV Network: The Arabian Concern
International Managing (MAN4600)
Sept 27, 2012
" Case Study: MTV Network, The Arabian ChallengeвЂќ
MTV Networks, known as the biggest music television channel on the globe set a new challenge of introducing their particular channel to Middle East or to the Arab countries. Even difficult MTV acquired spread nearly through the complete world they had this concern as one of biggest challenge they will could encounter due to the Arabic closed, traditional and conservative culture. MTV feared the fact that Arab's would not accept the channel due to their religious and cultural customs, and there is the challenge. That were there to adopt measurements that would help to make Arabs watch their route instead of continue watching the 54 Arabic music channels that they had been used to observe and listen closely. MTV acquired never acquired those types of challenges at the time of integrating at another country, so they made a decision they had to implement several strategies to get through this market. That they had to tie-up with a local partner, known as AMG (Arab Media Group), in order to be acknowledged by area of the society that they tried to focus on which was teenagers between 12 and 24 years old. But , on the other hand that they could not completely adapt Arabic culture and conservative variations because they might lose the MTV global brand main characteristics. Therefore , there is what is considered the biggest challenge MTV had experienced on coming into a new market throughout the complete world.
1 ) Experts felt that one of the biggest issues faced by MTV whilst launching MTV Arabia was the prevalent lifestyle in the Arabic world. Go over the Arabic culture. Just how is it anticipated to pose challenging to MTV? The Arab community is usually an area packed with diversity in several aspects; each of the Arab countries has distinct perspectives so there is not one particular Arab tradition. The Arabic region is created of 22 countries, that several have the same spiritual, politics and ethical...